In 2010 I was brought in to an ongoing project as the Art Director, though at its early stage I was a part of the brainstorming in order to come up with an IT-solution for Stadium Sports chain. The goal was to provide the customer with innovative solutions to increase sales and customer loyalty. We ended up choosing a mobile app and designed several features that could be used to increase sales and membership. I was then in charge of designing the app and these features. Stadium implemented many of the solutions and design elements I created.